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The Art of Writing About Yourself

This is a post I originally wrote in 2015 for a lovely startup called TalentRocket, who are sadly no more. However, the team now run ThriveMap, a culture fit assessment tool that helps companies measure the fit between how their teams and how candidates like to work. If you hire people, have a look. The age of the CV is almost …

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Personal Branding: Self-Marketing for the Modern Marketer

Marketing isn’t advertising. It seems a simple proclamation, but most non-marketers I’ve met think of it as salesmanship on a broadcast scale, and nothing much else. I’m always happy to offer a different perspective. Marketing is a set of activities and strategies that are deeply embedded in various parts of a business, both public-facing and behind-the-scenes. It’s the stuff you …