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Essential ingredients of a lead-generating B2B case study

Making a sale can be a long and winding road, especially for a B2B business. It’s easy to promise the world in your marketing material, but no matter how persuasive your arguments are, they can fall flat if there’s no proof to back it up. The missing piece in this puzzle to skyrocket your sales is a B2B case study. …

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Personal Branding: Self-Marketing for the Modern Marketer

Marketing isn’t advertising. It seems a simple proclamation, but most non-marketers I’ve met think of it as salesmanship on a broadcast scale, and nothing much else. I’m always happy to offer a different perspective. Marketing is a set of activities and strategies that are deeply embedded in various parts of a business, both public-facing and behind-the-scenes. It’s the stuff you …