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Digital Transformation Consultancy

In B2B, Branding by admin

This project was for a client going through a rebranding process. Copy was requested for multiple headings, subheadings and descriptions of the services they were offering, such as strategy, AI, blockchain, change management, leadership, and more. Using a multitude of resources from classic and cutting-edge digital business methods, I delivered 18 different service propositions in their brand new tone of …

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HR SaaS Blogs

In B2B by admin

This client wanted a series of SEO-optimised lead magnets for a SaaS offering in the HR space. The ToV spec was minimalist, friendly and northern. This example is on the topic of sabbaticals; for other blogs specifically written for HR directors, see my article listings. Result: significant uplift in SERP performance, visits and engagement. This post averages 120 visits per …

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B2B IT Security Blog

In B2B by admin

Brief: This B2B information security firm wanted an SEO-optimised article with research-backed analysis, arguing both sides of a current debate, ending with a sell of the company’s software.