This Manchester-based online health food retailer sells a range of fermented foods. Their brand is light, aspirational and friendly, focusing on both the taste and the wealth of nutritional benefits of each product.
A focus on probiotics carries throughout this work, with research-backed copywriting on topics such as nutrition specific for microbiome and immune health. Social media support was also provided, using these blogs as pillar content, which was redistributed as social posts.
I can heartily recommend their kimchi, by the way.