This client wanted a series of SEO-optimised lead magnets for a SaaS offering in the HR space. The ToV spec was minimalist, friendly and northern. This example is on the topic of sabbaticals; for other blogs specifically written for HR directors, see my article listings.
Result: significant uplift in SERP performance, visits and engagement. This post averages 120 visits per week with an average 5 minute read time. It is 2nd on the Google search results page for ‘sick pay entitlements for part time workers’.