Research-led content for cloud, AI, web and ecommerce companies.
I’m Michael, a UK-based technology writer and content strategist with twelve years' marketing experience. I write in-depth articles, guides and web copy for companies whose readers know their subject (and who notice when a writer doesn’t).
Every piece starts with research: your customers, the questions they’re really asking, and the sources your competitors skipped. Then I write it to sound like your brand rather than everyone else’s.
What I write about
- Cloud infrastructure and Azure
- AI adoption and implementation
- Web infrastructure: headless, CMS and modern front-end platforms
- Ecommerce and retail technology
- SaaS and product
Selected work
Shopify
I write and refresh articles for Shopify’s Enterprise and Retail blogs.
Example: ERP vs CRM Explained →
Agents of Output
I wrote almost all the copy and content for the new site of Synextra’s managed AI agents company. Before writing any pages, I defined the brand voice: punchy, confident and technically sharp. The in-house team added the final details.
See the site →
Synextra
My longest-running client. I wrote most of the copy for their website rebrand. I now produce content for their Azure knowledge base, built on insight from their in-house engineers.
Example: Azure OpenAI vs OpenAI API →
Fider
I’ve run the content operation for this open-source product feedback platform end to end, from planning and research through to the published blog.
Example: Public product roadmaps →
How we can work together
Articles and blogs
Send me a brief, or I’ll help you shape one, and I’ll deliver researched, publish-ready pieces. That includes new content and re-optimising articles you already have.
Website copy and brand voice
I’ll define how your brand sounds, then write the pages to match.
Content strategy
A fixed-scope setup covering brand voice, keyword plan and editorial planner, all running on your own tools so you’re not dependent on me.
Have a project in mind?
Tell me what you’re working on and I’ll get back to you. Click the email button below.