Work

In 2025, I celebrate ten years in marketing.
Some work I'm proud of:
- 📈 Leading Timetastic to $11,000/mo worth of organic traffic through 150+ blog posts written since 2019. The brand was eventually acquired by a large HR software group.
- 🔥 A sizzling SEO content strategy plan that really paid off for Akoustic Arts, a French startup making cool directional speakers. I planned and executed content production over a short period that still dominates their keywords three years later. They're getting 800+ clicks and 48k+ impressions per month with high-intent keywords.
- 🔮 My long-term partnership with Synextra, a cloud computing MSP. During a sizeable rebrand, I wrote copy for most of their website and blog, as well as multiple lead magnets and marketing collateral. I now help produce Azure-focused content, mining insights from their in-house experts and using it to power their impressive content engine.
- 💡 A range of in-depth articles for Zavvy, a brilliant HR SaaS platform. I've also helped edit a number of works during their acquisition by Deel and subsequent transition to a new brand & platform.
- 🧿 Crafting and executing a content strategy for Blinktime, a small HR SaaS startup. I'm proud of the brand voice we've developed through the blog and newsletter (as well as a 650% uplift in traffic), although at a time when organic hits are declining across the board, we'll likely need to diversify platforms for better reach.
I've also written about creativity for Trello, workplace psychology for Marlee, and brand stories for Latana.
My next project: working with you, probably. Hit that email button on the homepage and get in touch.